Meet the team

About Our Team

At ERA, we are a proud rock-star team of powerful and intelligent women that strive to nurture a positive and generative team culture through embracing out humanness, emotions and creating a family of care and consideration.

Most of our team is based in the Philippines where one of the primary industries is Virtual Assistants. Our assistants are offered competitive pay and are encouraged to prioritize self-care, time in nature and time with their family.

Each assistant is carefully selected and vetted based on their values, personality, skill-set, experience, communication skills and interest in working with conscious and impactful organizations.

As a client of ERA we expect that you align with our values and that they are expressed in the way that you work with our assistants; with kindness, appreciation and open communication.

The support and care for our assistants
is as important as the support and care we provide our clients.


Our Values

  • Honesty, Transparency & Vulnerability

  • Service to the Earth & Humanity

  • Kindness and Compassion

  • Creative Expression 

  • Impeccable Service

Shayna Gladstone

CEO
Client & Assistant Love Manager

With a BA in Management with 10 years of serial entrepreneurship, building socially and ecologically conscious businesses, and providing business consulting services for these types of organizations, I have learned that having a team is essential for success and profitability.

Let me tell you, for the longest time, I tried to handle all the business and marketing tasks on my own, and it drained my passion for what I was doing, leading me to experience burnout. I also had a strong desire to take weeks off to be in nature while knowing that my business was still running, but I couldn't achieve that on my own. Eventually, I made the decision to invest in a team.

“I will never forget the feeling of the first moments when I had my own team of assistants. I took a whole week off from work and returned to find that five new clients had been onboarded to my coaching program while I was off-grid, enjoying what I love in nature! It felt like I had given myself the most beautiful gift, one that I am eternally grateful for."

Many of my coaching clients started asking if they could utilize my assistants for their own businesses, and it was an easy decision to create this powerful offering and provide the most competitive rates on the market to ensure accessibility. So now, I am sharing my assistant team with you! For a year and a half, we have been serving incredibly happy and inspired clients who choose to stick with us!

TOBY ISRAEL

Operations & Sales Coordinator &
In-House Consultant

Toby Israel is a writer, facilitator and entrepreneur currently rooted in Costa Rica.

She has a metaphorical closet full of hats: Author, Editor, Marketing Consultant, Movement Artist, and Empowerment Self-Defense Instructor. Toby holds a BA in Anthropology from Middlebury College and an MA in Peace and Media Studies from the University for Peace. She speaks four languages, but her favorite way to communicate is movement.

Toby has been consulting for creative entrepreneurs and mission-driven startups to help them develop their brands and deepen their unique impact in the world for the last 10 years. She loves to see aligned humans thrive doing what they love to do.

Toby is also the founder of Mujeres Fuertes Autodefensa (Women Empowered Self-Defense), a holistic self-defense project training trainers to scale their empowering methodology around the country and region. Her first book, Vagabondess: A Guide to Solo Female Travel, was published in 2020.

The common thread in all her work: Women’s empowerment, freedom, and purpose.

nicole angelica

ERA Client Love Manager

Nicole is a graduate of Bachelor of Science in Business Administration majoring in Financial Management. Started her freelancing journey when she graduated. Now a freelancer for 8 years. 

For 8 years, Nicole has been into different types of clients, roles & tasks. Which makes her an expert in executive virtual assistant, customer service, marketing coordinator etc. Her versatile, accurate, flexible and prompt personality makes her very effective in maintaining a high standard quality of service any client would need. Aside from being a freelancer, Nicole loves spending her rest day with nature.

May it be at the beach or at the mountains. She also found a love for mountain trekking. For her, spending time with nature is very therapeutic.

belle yamuta

ERA 2nd Client Love Manager

Belle is a a BS Criminology graduate who successfully passed the Board Examination in 2013. Despite her initial career path, she transitioned into public service as an Administrative Aide within a government agency, where she honed her organizational skills and gained valuable experience in administrative operations.

Driven by a desire for growth and versatility, she later pivoted into the dynamic field of virtual assistance. This transition allowed her to leverage administrative background while embracing the flexibility and challenges of remote work. As a VA, she’s dedicated to providing efficient support, managing tasks effectively, and contributing to the success of diverse projects and initiatives.

Her journey reflects a commitment to continuous learning and adaptability, as she navigates through different roles to expand her skills and make meaningful contributions in both public service and virtual environments.

Outside of work, she took pleasure in playing volleyball and also passionate about nature. She enjoys spending time outdoors, whether in the mountains or by the sea, she cherished being in any natural environment. The soothing sounds of nature often made her lull to sleep effortlessly, which incredibly comforting.

jo nicole claveria

ERA Executive Assistant

Jo is a dynamic 24-year-old woman from the Philippines specializing in Virtual Assistance for coaches, entrepreneurs, and business owners. With three years of experience as a virtual assistant, she has had the privilege of collaborating with remarkable individuals along the way. Trust, honesty, and open communication are the bedrock of her work ethic, and she prioritizes fostering strong relationships. She prides herself on being approachable, easy to work with, and a great conversationalist with a confident and professional demeanor.

Being a busy freelancer doesn't dull her love for travel; in fact, it's her secret motivational hack and a balm for her mental well-being. The thrill of discovering new places fuels her work enthusiasm like nothing else. It's like her reward system: hustle hard, then hit the road to unwind. Her goal? Simple yet audacious – She’s on a mission to globe-trot her way through life, collecting passport stamps and memories from every nook and cranny of the world.

PRESCILA dangan

ERA Executive Assistant

Prescila brings a wealth of skills to the table, excelling in funnel building, web design, branding, social media graphic design, and client workflow management. Proficient in tools such as, WordPress, Kajabi, Asana, ClickUp, and Canva, she navigates the digital landscape seamlessly, ensuring efficiency and high-quality results. Prescila's expertise extends to lead generation through targeted Instagram and Facebook engagement, as well as constructing effective freebie sales funnels to support coaches in launching their online programs.

Beyond her professional prowess, Prescila is a dynamic individual with a vibrant personality. Known for her positive demeanour and commitment to collaboration, she values efficiency and meticulous work. In her leisure time, Prescila channels her passion for travel, exploring both international and local destinations. Japan holds a special place in her heart, where the awe-inspiring landscapes and rich cultural experiences have left a lasting impact. Her love for nature-inspired stories adds a personal touch to her adventures, reflecting the same creativity and curiosity that she brings to her professional endeavours.

Lucky Jean Daguinotas

ERA Executive Assistant

Meet Lucky, a dynamic and skilled virtual assistant with a passion for technology and a heart for service. Armed with a degree in Computer Engineering, Lucky embarked on her professional journey as a technical support representative, where she quickly established herself as a reliable problem-solver and adept communicator.

After two fruitful years in the local workforce, Lucky leapt into the digital realm, where she has since flourished for an impressive 14 years as a virtual assistant. Specializing in providing comprehensive support to coaches and business owners, she offers a wide range of technical services, from website creation and automation implementation to managing hosting services, social media, and various administrative tasks.

Driven by an insatiable curiosity and a desire to continuously expand her expertise, Lucky is committed to lifelong learning. She actively seeks out opportunities to acquire new skills and stay abreast of emerging technologies, ensuring that she can meet the evolving needs of her clients with precision and excellence.

As a team player with a knack for collaboration, Lucky Jean thrives in group settings, but she also possesses the autonomy and resourcefulness to excel when working independently. Her adaptability and versatility make her a valuable asset to any team, capable of seamlessly integrating into diverse work environments and delivering exceptional results.

Outside of her professional endeavours, Lucky finds joy and inspiration in her interests. An avid movie enthusiast, she enjoys immersing herself in captivating stories and cinematic worlds. She cherishes quality time spent with her family, and her adventurous spirit leads her to explore new destinations and cultures through travel.

In summary, Lucky is not just a virtual assistant; she is a dedicated professional, a lifelong learner, and a compassionate individual who brings passion and expertise to everything she does. With her unique blend of skills, determination, and enthusiasm, she continues to make a positive impact in the virtual assistance industry and beyond.

Andrea Louise de Leon

ERA Executive Assistant

With over 5 years of experience as a Freelancer, Andrea is known for her ability to help startups thrive and established companies grow. She started her journey in 2020 as a Social Media Manager and has since worked with various Marketing Companies, US Real Estate firms, and Business Coaches.

Throughout her career, Andrea has consistently demonstrated her talent for strategic planning, client acquisition, and business development, resulting in significant growth for the companies she has worked with.

Andrea holds a degree in Tourism Management and is deeply passionate about optimizing customer relationships. With a collaborative, analytical, and forward-thinking approach, she is dedicated to using her marketing expertise to drive business growth and enhance customer satisfaction.

Andrea enjoys traveling with her family and engaging in outdoor activities with her children, which often brings new insights to her professional endeavors. Her commitment to nurturing and expanding businesses continues to fuel her pursuit of innovation and excellence in every project she takes on.

Shunah Mae G. Cemene

ERA Executive Assistant

Shunah is a mom of 2 married for 5 years with my hardworking and handsome husband. Aside from her work as a Virtual Assistant, she’s deeply passionate about art and love doing DIY projects and painting. These activities fuel her creativity and keep her motivated.

Her personality can be described as proactive and adaptable, with a working style that emphasizes efficiency and attention to detail. Thrive in dynamic environments and enjoy tackling new challenges with a positive attitude.

With a background in Social Media Management, she developed a diverse skill set that includes content creation, content scheduling, content writing, and Facebook advertising. Her expertise in Canva, Hootsuite, and Meta Business Suite allows her to provide high-quality support tailored to the unique needs of each client. Over the years, she have honed her ability to anticipate needs, manage time effectively, and deliver results that exceed expectations.

Xenia Marie Bidad

ERA Executive Assistant

Meet Xen —a digital marketing enthusiast who found her passion two years ago. With over two years of experience as a Marketing Coordinator and Social Media nomad, Xen excels at creating engaging content and planning effective marketing strategies. She's worked with a variety of professionals, from coaches to realtors, focusing on email marketing, generating leads, and editing photos and videos. Her skills also include managing projects, social media, websites, creating landing pages, lead generation, email campaigns, branding, graphic design, and video editing. Xen's dedication to learning keeps her sharp and ready to explore new opportunities.

Outside of work, Xen is a dynamic soul who loves cooking, gardening, binge-watching movies and podcasts, going on road trips, and exploring new places with family and friends. She finds joy in nature, often hiking in the mountains or relaxing at the beach. As a proud fur mom to a pug named AU, Xen brings her bubbly personality, enthusiasm, and positive energy to everything she does, making her a delightful addition to any team.

Leah Velle Agbas

ERA Executive Assistant

Leah is a dedicated and highly skilled digital marketing virtual assistant. She has excelled as a remote executive assistant and Kajabi website designer, providing top-tier support to a diverse range of clients, from start-ups to 7-figure coaches. Leah’s expertise encompasses managing administrative tasks, creating compelling social media content, and designing conversion-focused websites from scratch. Her proficiency with Kajabi, Instagram, Google G Suite, and various project management tools ensures that her clients receive exceptional service and achieve their business goals.

Leah is passionate about helping business coaches and service-based entrepreneurs build their online presence and generate more revenue. She is adept at building comprehensive funnels, automating processes, and providing seamless launch support. Leah's meticulous attention to detail and proactive approach allow her to manage multiple tasks simultaneously without compromising quality. Her ability to streamline operations and enhance user experience has consistently led to successful project outcomes and satisfied clients.

Outside of her professional endeavors, Leah enjoys spending quality time with her family and friends, diving into a good book, and continuously learning new skills. She has recently discovered a love for tailoring, adding a creative flair to her personal interests. Leah’s commitment to excellence, coupled with her strategic thinking and problem-solving abilities, make her a valuable asset to any team looking to elevate their business operations and deliver world-class service.

Maleiha Butuan

ERA Executive Assistant

Maleiha is a dedicated virtual assistant with over 3 years of experience in helping businesses thrive through organization, communication, and a variety of administrative tasks. Beyond her professional life, she is a proud mom of two, passionate about exploring new places, café hopping, and indulging in good food. Crafty projects and baking are her creative outlets, allowing her to unwind and express her artistic side.

In her work, she brings a detail-oriented and proactive approach, ensuring that everything runs smoothly and efficiently. Her background in customer service and digital marketing has honed her ability to juggle multiple tasks while maintaining a high level of quality. She is excited to collaborate and help streamline your operations so you can focus on what truly matters and achieve your goals!

Karen Shyne Moriles

ERA Executive Assistant

Karen is passionate about quality, organization, and efficiency. From designing and editing to managing tasks and tackling technical details, she got it covered – and she loves diving into social media marketing too! She’d love to chat about how she can be your virtual right-hand and help bring your vision to life.

As a dedicated online professional, Karen prides herself on adding value through proactive attitude, excellent communication skills, and eagerness to learn. She is committed to making a positive impact on your business.

Her clients view her as a trusted partner, always ready to take on any challenge and offer meaningful insights for success. She brings a wide range of expertise, including executive assistance, social media strategy and management, marketing and advertising, organic lead generation, content creation, graphic design, Canva creatives, technical Virtual Assistance services, and more, Karen is here to help make things easier and more successful!

JIRAH JARABI

ERA Executive Assistant

Jirah brings four years of experience as a virtual assistant and is dedicated to helping brands grow in authentic and engaging ways. She’s skilled in social media management, using platforms like Hootsuite, Buffer, and Canva to craft eye-catching posts that resonate with audiences. Jirah is also proficient in email marketing, working with tools like Mailchimp, Flodesk, ActiveCampaign, and ConvertKit to build emails that keep businesses connected with their clients.

When it comes to website management, she has hands-on experience with Squarespace, Squareup, Kajabi, GoDaddy, Shopify, and WordPress, ensuring websites are not only visually appealing but also run smoothly. She specializes in creating sales funnels using tools like ClickFunnels, Systeme.io, Kajabi, and GoHighLevel, guiding customers seamlessly through their journey from start to finish.

Jirah’s creative flair extends to content creation with Adobe Creative Suite and Canva, ensuring that brands stay visually strong and memorable.

Outside of work, she’s a solo parent with a love for new adventures, whether it’s exploring mountain trails or relaxing on a beach. She love traveling and discovering new places, which keeps her creativity flowing and spirit refreshed. She’s excited to bring her skills and passions to help businesses grow in a friendly, heartfelt way.

Haley francis halsted

ERA Business & Marketing Strategy Consultant

Erika Mai T. Apuli

ERA Executive Assistant

Willyne Quiboquibo

ERA Executive Assistant

Jo Nicole Claveria

ERA Executive Assistant

ERA Client Love Manager

ERA Executive Assistant

Haley is a passionate problem solver, design thinker, home cook, and avid traveler. She's a Midwest native who moved to the Southwest last year to build meaningful connections within a new community. Haley's Midwestern values shape her approach to collaborating and connecting with coaches and facilitators in the conscious community.

With her Bachelor of Fine Arts degree in Visual Communication Design, Haley brings a unique set of skills to the table. She can incorporate playful problem-solving techniques and strategies to creatively solve challenging problems, making it enjoyable for you to run your business. Haley's diverse background in project management, systems thinking, entrepreneurship, higher education, and design strategy makes her the perfect consultant to help you uncover the source of your stress and identify root problems and business challenges. 

She can craft a personalized plan that aligns with your goals, allowing your business to shine brighter than ever before. When Haley isn't busy working, you might find her practicing yoga, playing with her adorable cockapoo, Sunny, experimenting with new recipes in the kitchen, or exploring the great outdoors on her "weird walks."

Erika is a dedicated breadwinner with a BS Psychology graduate, and a thriving professional. With three years of experience as a virtual assistant, Erika has worn many hats - from Social Media Marketer and Manager to Executive Assistant, Copywriter, Sales Executive, Lead Generation assistant, and Admin guru. Erika is well-versed in tools like HubSpot, and ClickUp, for CRM, and she's a pro at utilizing productivity platforms like Slack, Notion, Asana, Monday, and Trello. Her expertise shines as a Social Media and Marketing Manager, excelling in crafting content, intermediate photo and video editing, analytics reporting, and content scheduling. Beyond her work prowess, Erika finds solace in guided meditations, hypnosis, self-growth, and healing her inner child. Specializing in aiding coaches, Erika empowers them to regain precious time and achieve business success by allowing them to concentrate on their objectives. A dependable and diligent Taurus, Erika unwinds by meditating, practicing breathwork, gaining fresh insights, and getting her well-deserved sleep. She also embraces the role of a fur mom to Umber, her one-year-old chocolate Labrador. Known for her compassionate nature, Erika is always ready to lend an ear and a helping hand to those in need. In a nutshell, Erika Mai Apuli is a beacon of success, a reliable partner for businesses, and a genuine soul eager to assist and uplift.

Willyne, a dedicated and experienced General Virtual Assistant with a Bachelor of Science major in Accounting Management. Over the past seven years, she has honed her skills as a freelancer and General Virtual Assistant, providing a comprehensive range of essential services. Willyne's expertise includes handling tasks such as invoicing, payment tracking, contracts, reminder emails, Email and Newsletter communications, Scheduling and Calendar Management, Lead Generation, Graphic Design, and Problem-Solving Skills, making her the ideal partner to take your business to new heights. What sets Willyne apart is her diverse skill set, which encompasses Research, Project Management, Presentation Development, Social Media Management, Website Design and Monitoring, Landing Page Creation, Email Funnels, Branding, Graphic Design, Reel and Video Editing, and Various Administrative tasks. With a successful track record in email marketing, lead generation, and managing social media platforms like Facebook, Instagram, LinkedIn, TikTok, YouTube, and Twitter, she is well-equipped to support your business's growth. As a Chief Virtual Assistant Officer, Willyne is committed to delivering outstanding results and optimizing your business for success.

Jo is a dynamic 24-year-old woman from the Philippines specializing in Virtual Assistance for coaches, entrepreneurs, and business owners. With three years of experience as a virtual assistant, she has had the privilege of collaborating with remarkable individuals along the way. Trust, honesty, and open communication are the bedrock of her work ethic, and she prioritizes fostering strong relationships. She prides herself on being approachable, easy to work with, and a great conversationalist with a confident and professional demeanor. 

Nicole Angelica

Nicole is a graduate of Bachelor of Science in Business Administration majoring in Financial Management. Started her freelancing journey when she graduated. Now a freelancer for 8 years. For 8 years, Nicole has been into different types of clients, roles & tasks. Which makes her an expert in executive virtual assistant, customer service, marketing coordinator etc. Her versatile, accurate, flexible and prompt personality makes her very effective in maintaining a high standard quality of service any client would need. Aside from being a freelancer, Nicole loves spending her rest day with nature. May it be at the beach or at the mountains. She also found a love for mountain trekking. For her, spending time with nature is very therapeutic.

Frances Anell Nicole Bagnes

With over a decade of experience in Digital Marketing, Business Development, and Executive Assistance, Frances is a seasoned professional known for growing startup businesses and expanding established companies. Her journey began in 2009 as an Executive Assistant, followed by roles at different SaaS companies, US Real Estate companies, and Business coaches. Throughout her career, Frances has demonstrated a remarkable ability to strategize, acquire clients, and develop businesses, leading to the growth of the different companies she has handled and setting up various Marketing and VA agencies.

Frances holds a degree in Accounting and possesses extensive experience working with QuickBooks, further enhancing her ability to manage financial aspects and contribute to the overall success of the businesses she engages with. With a deep-rooted passion for optimizing customer relationships, she is also a seasoned CRM strategist renowned for her adept management of customer engagement lifecycles. Collaborative, analytical, and forward-thinking, Frances is committed to leveraging CRM excellence to drive business growth and customer satisfaction.

Outside of work, she enjoys traveling with her family and exploring different sports with her kids, which often lends a fresh perspective to her professional endeavors. Frances is dedicated to building and developing businesses, and her passion for growing and expanding businesses continues to drive innovation and excellence in every project she undertakes.

words from the team:

“Working with ERA has been an exhilarating journey that has breathed new life into my freelancing career. The caliber of clients ERA attracts is nothing short of inspiring; their innovative drive and unwavering passion have propelled me to push my creative boundaries and deliver my best work every time. Collaborating with businesses across diverse industries, each with its unique challenges, has not only enriched my professional toolkit but has also invigorated my enthusiasm for problem-solving. Being part of the ERA team is like having a creative family that fosters growth and encourages innovation. It’s an experience that continually refuels my motivation and reignites my excitement to tackle new projects. Grateful for the opportunities and experiences ERA brings to the table, I look forward to a future where we collectively shape success stories and make an impact that resonates far beyond the screen.”
- Joni, ERA Executive Virtual Assistant


Being here in ERA and working directly with the CEO is both fulfilling and challenging not in a bad way but in the most especially rewarding way. It is fulfilling in a way that I have found purpose and satisfaction in my work, fostering positive relationships, continuous growth, and a healthy work-life balance. Challenging but rewarding because of the sense of accomplishment, growth, and potential opportunities. And what I love most is there's always a recognition for your efforts. The empathy is extraordinary. Along with my efforts and contributions as part of the team, although there’s still a long way to go I wish ERA the success it deserves.
- Nicole, ERA Client Love Manager, Accountant & VA Manager


"My time as an ERA Executive Virtual Assistant has been a game-changer for my freelance career. ERA's top-notch clients have fueled my creativity and drive, pushing me to excel in every project. Working across diverse industries has enriched my skills and passion for solving unique challenges. ERA feels like a creative family, fostering growth and innovation. This experience constantly renews my motivation and excitement for new projects.

As I reflect on my journey with ERA, I'm brimming with gratitude for the opportunities and experiences it continues to present. The path ahead is adorned with countless prospects to shape success stories, create lasting impacts, and contribute to a legacy that extends beyond the present moment. With unwavering excitement, I eagerly anticipate the chapters yet to be written, confident that together with ERA, the future holds nothing but boundless potential. I'm grateful for ERA's opportunities and look forward to crafting more success stories together."
- Willyne, ERA Executive Virtual Assistant